HYPEFEST

Brooklyn, NYC

HYPEFEST

C.P. COMPANY at the first edition

A milestone in C.P. Company history, garment dyeing, is also a defining moment in the history of sportswear. This name was given to a specific process - pioneered by Massimo Osti and his collaborators for C.P. Company in the early 1970s - in which a garment is only dyed as a final manufacturing step, subsequent to being fully-fashioned, as opposed to the conventional method of manufacturing garments from pre-dyed fabrics.
As master in garment dyeing, C.P. Company will take part at the first edition of HYPEFEST, in Brooklyn, on October 6th and 7th 2018.

Created by HYPEBEAST LTD, Hypefest will be the very first experiential platform bringing the best of art, creativity, fashion, music and more to life in New York City.

Unlike any other festival of its kind and beyond just a shopping event, Hypefest will be a newly-launched cultural festival that provides a platform for the audience to learn more about the conversion of culture in an engaging and immersive way.

Throughout the two days show, C.P. Company will collaborate with the NY-based amateur art and football club NOWHERE FC.

The movement is built on the foundation of the multi-cultural diversity of NYC reshaping the idea of football with an independent point of view, collaborating

with a range of brands, artists and athletes with a D.I.Y and artful approach. Football culture and the expertise in dyeing processes are the strong links that have made this co-lab real.

During the event the stand will host a standalone garment dyeing lab, with a fully operating Tonello tumblr dyeing machine with a technician who wil run the lab, doing sampling, colour and dyeing testing on the go.

At the same time Nowhere FC will set up Football Concierge, it’s ongoing pop-up jersey-customization service which has popped up in limited times over the last 5 years for special events, offering the possibility to buy unique hand-dyed C.P. COMPANY Goggle jackets, polo shirts e bucket hats – exclusively made for the festival.

All items will be customized with patches and embroideries to create real one-of-a-kind pieces.

The lab will serve multiple purposes during the Festival, sharing brand's know-how on fabrics and material research, but most of all it will give the chance to all the attendees to experiment live the garment dying process.