C.P. Company celebrated colours and garment dyeing technique with two events in Seoul at COEVO the exclusive men’s premium lifestyle and culture store.
With two dedicated events, C.P. Company invited his guests experiencing the BESPOKE COLOUR Project: the innovative service that allows the brand to offer custom-made dyed items. The first brand ever to do so. All customers can now order any colour they wish, created exclusively and uniquely for them.
All the C.P. Company Bespoke Colour pieces had a distinctive, unique, colour coded label and special edition chromatic lenses.
With the C.P. Company Bespoke Colour project, the Company pays homage to its origins as the brand which pioneered garment dyeing, while at the same time celebrating the individuality of its customers.
During the events, guests had the chance to participate to an exclusive workshop where they experienced the garment dyeing technique and had the chance to customize and colouring C.P. Company items.
