blend of music (the first stirrings of English acid house, the rave movement), passion for sports (football, of course) and style. From the hardened cities of northern England to the very heart of the UK capital, the youth became obsessed with trainers and sportswear brands from all over Europe.
C.P. Company is, for sure, one of the iconic brand that defined what people call casual today.
But as Gary quotes in the film, “there was nothing ‘casual’ about it”.
There’s an old British saying that goes, “clothes make the man”. In this case, clothes helped shaping an entire culture, which still resonates loud today. Much more than any trend, much more than fashion.
