C.P. Company has opened the first location of its new global retail project.
Situated in Corso Garibaldi 95, it is an experimental retail platform conceived to create an immersive atmosphere for C.P. Company customers.
Imagined as a stage, shop’s interior has been stripped back to a minimalistic but highly modular arrangement: with a neutral background, it has been designed to focus the attention on a constant rotation of clothing, colours, industrial machinery, special products and in-store processes of customization.
In contrast with the neutral environment, deconstructed platonic solids, positioned at the center of this imaginary scene, are made from materials immersed in colour, inspired by the same dyeing process used for the garments.
A suspended lightbox hanging from the ceiling, creates a dynamic element that determines a unique colour show.
The lightbox has a day and night cycle: during the day, it displays C.P. Company seasonal colours, at night, urban sceneries are the focuses of the scene recalling the “Eyes On The City” campaign
